Having a website is one of the most important aspects of a business. In this article, we discuss why it is important to use an agency to design and build your website or e-commerce store. vs doing it yourself or using a friend or family member, just to save money.
If you are still on the fence about whether your business needs a website, you can learn more about this in our blog titled WHY DOES MY BUSINESS NEED A WEBSITE?
Let’s get to it…
Consider this: If a storm damaged your roof, would you grab a ladder, go up on the roof, and start repairing it yourself? Would you also request that a family member or friend who has never learned how to fix a roof do it for you? I’m sure the answer is no; instead, you would hire a roofing professional who has the required skills and training to do the job correctly and safely.
Consider your own company and the services you provide to your clients. Would you suggest that a potential customer perform those services themselves or would you suggest that they employ your company since you are properly qualified to perform the job?
What would happen if every prospective client you spoke to, who had a real need for your services, told you they could complete the task themselves? Since you are the expert with the training and abilities necessary for the job, you would no longer be in business and they would no longer need you. But the fact of the matter is that you offer these services because you are trained and skilled in these services.
Website design is no exception, and because it is your online shop window to potential clients, don’t you want the greatest website possible that works and really helps you gain new customers? Simply said, doing it yourself will cost you more time and money in the long term since you will eventually need to hire an agency if your website is not doing well.
Do you still believe you should do it yourself?
Here is a list of just a few of the key skills you are going to need to design and build a successful website. These are the skills your website design company brings to the table:
Domains, Hosting, The Different Between Developer Platforms, PHP & HTML & CSS & Javascript Coding, User Experience, Cookies and GDPR, Sources Of Imagery, Copywriting, Keywords & SEO, Reputation Management, Technical Problem Solving Experience, Headers, Footers, Blogs, User Management, Website Security, Website Speed Optimisation, Plugins. The list doesn’t end!
How many of the skills did you check off as having? Believe us when we say that you will need all of them and more to design and develop a successful website that looks good and brings in new business.
Our point is that developing your own website is difficult because you lack the necessary knowledge, and it is not as simple as the website developer platforms claim. It’s simple to set up an account, but once you’re signed in, everything becomes alien and you won’t be able to get the results you need. Even if you decide to give it a shot, you will discover that you do not have the time to do it properly; after all, you are operating a business.
You will eventually have to pay an expert to repair and finish what you started, which will cost you twice as much time and money in the long run. So why not invest wisely from the start?
