I have a friend who is a house painter and decorator who started trading during the lockdown, mostly doing external painting jobs on local houses of course. The first time I talked to him about designing a website for the business, he didn’t believe he needed one. He was fine with the way things were; he had a Facebook page that was bringing in business and he had work coming in from friends and family, so why bother getting a website he said.
It took a bit of convincing, but eventually, he got let design and launch a website for him. We designed and build an easy-to-use, smart-looking website and got it optimized for search engines. In as little as 4 or 5 weeks he started getting more clients than ever before! When we caught up to discuss it, he told me he couldn’t believe the difference it had made. His diary was filling up a few months in advance and he decided to hire a couple of contractors to take on the extra work.
The point we’re trying to make is that every business needs a website. It’s crazy to run a business in 2022 and not have a website, we hope this article helps you understand what a huge different to your business and your life it will make, by using a passionate company like Galaxy Website Design to get your website up and running and get your business moving!
A few details about the importance of online reputation management:
Regardless of industry, a company’s online presence will have a significant influence on its performance. Some businesses still fail to recognise that the bulk of their clients will check their website before purchasing something in this day and age.
Having a good online presence, especially a website, can make or break your ability to generate more revenue. Yes, the content of your website has an influence on outcomes, but the point of this post is to emphasise the necessity of having a website. There is a solution available that will work for you, which is fantastic news.
Here are the main reasons that should persuade you to get a website for your business.
1. BUSINESS CREDIBILITY
Customers will instinctively assume that your company has a website. We live in a fast-paced digital world where most people buy and research online, therefore not having a website does not inspire confidence and trust in the legitimacy or trustworthiness of your business.
Be honest and ask yourself; “Have I ever found and paid for a real service for my company from another business, anywhere but on the internet?”. That’s the reason your business needs a website.
2. YOUR COMPETITORS HAVE WEBSITES
Customers often perform online research by browsing websites while picking between you and your competitors. A quality website will always help you stand out from the crowd, which will help you gain new customers for your business. Do you really want to lose business to your competitors? Quite simply you will lose clients you had no idea existed, so you’re not even giving them a chance to talk to you first.
3. TELL YOUR CUSTOMERS WHAT YOU DO
In every respect, a website is the same as an interview. It is where you will introduce yourself to potential customers, provide information about the products or services you offer, explain how you can help them, and create trust.
4. WHILE YOUR OFFICES ARE CLOSED, CUSTOMERS CAN STILL LEARN ABOUT YOU
Your website is available for business twenty-four hours a day, seven days a week, in contrast to a physical store or office that has set hours of operation. This enables your customers to access your website, ask inquiries, and make necessary purchases whilst you are away from your desk, at night when you are asleep and on the days you do not work business is closed.
5. A WEBSITE ALLOWS YOU TO REACH A LARGER AND/OR UNTAPPED AUDIENCE
A wider audience results into more financial reward. Within a 5-kilometer radius, how many potential clients are there, and how are you able to reach them? Consider a website as a means of virtual growth. You may use it to reach a larger local audience as well as a national or even international market for your goods or services.
6. A WEBSITE IS ESSENTIALLY YOUR ONLINE SHOP
People can see what you’ve done and what you’re capable of achieving by looking at your website. It is generally one of the first things a potential customer would ask you for. If you’ve received positive feedback on your product or service, testimonials might help you close new sales.
7. A WEBSITE IS THE CHEAPEST FORM OF MARKETING
This really is important to understand; Brochures, leaflets, and other forms of promotion that advertise your company add up and are expensive. An online presence is a low-cost option that works as a continual form of advertising for your company. It’s an investment that will pay for itself over time by saving you both time and money.
Galaxy Website Design is here to help companies of all sizes and shapes in going online without hassle and at an affordable price.
We provide a no-pressure consultation where we learn about your company and your ambitions. Then, we work with you to design an affordable strategy for putting your company online.
Give us a call today or book a meeting with us, we’re looking forward to helping you. so lets chat.