SEO & AEO — Services + Software

If the AI hasn’t heard of you,neither has your buyer.

Your buyers now ask ChatGPT, Perplexity and Google’s AI Overviews before they ever scroll to a blue link — and roughly six in ten searches now end with no click at all. SEO earns you a place in the list. AEO earns you the answer itself. We engineer both, powered by our own software.

The problems we fix

Going dark in AI search?

The search universe has shifted under everyone’s feet. If any of these is happening to you, book a call — we’ll run a live AI-visibility check on your business while you watch, then show you exactly how we’d fix it.

“You’re still ranking — so why has the traffic evaporated?”

Because Google now answers the question before the results even load. You can sit at position one and watch the clicks disappear into the AI Overview above you. We optimise for the answer layer, not just the ranking layer.

Book a call — we’ll show you the fix

“When buyers ask AI ‘who’s best?’, do you hear someone else’s name?”

That isn’t bad luck or a black-box mystery. It’s a fixable structural problem in how your content, data and entities are presented to the engines. The names AI recommends are earned — and they can be re-earned.

Book a call — we’ll show you the fix

“Are you funding content that nothing and no one ever cites?”

Content without a citation strategy is dark matter — it has real mass, costs real budget, and yet no engine can see it. We make your best material the kind AI actually picks up and quotes.

Book a call — we’ll show you the fix

“Is your current agency reporting green while the pipeline runs red?”

Rankings look reassuring on a dashboard and mean less every quarter. We report what actually moves the business: how often AI cites you, your share of voice against rivals, and enquiries through the door.

Book a call — we’ll show you the fix
What is AEO?

SEO gets you found.AEO gets you chosen.

Answer Engine Optimisation is the practice of structuring your content, data and digital footprint so AI systems — ChatGPT, Perplexity, Gemini, Google AI Overviews and voice assistants — can retrieve you, trust you, and cite you by name when a customer asks the question you ought to own. Traditional SEO wins you a slot in a list of ten. AEO wins you the single answer delivered before that list ever appears.

What the work covers:

Entity & schema architecture Citation-worthy content design Authority signals Technical retrievability

In plain terms: when your buyer asks an AI “who should I use for X?”, three things have to be true — the engine can find you, it understands what you do, and it trusts you enough to say your name out loud. Most businesses fail at least one. We engineer all three, so you’re the constant in the answer rather than a rounding error.

Proprietary software

Our own instruments, not borrowed telescopes.

Most agencies are pointing a borrowed telescope at the night sky and guessing. We built our own. It watches how the major AI engines answer the questions that matter in your market, tracks exactly who gets cited and why, and turns the gaps into a ranked plan of attack. Your team sees the full picture. Your competitors never know it exists.

AI answer monitoring

Continuous tracking of how ChatGPT, Perplexity, Gemini and Google AI Overviews answer your market’s real questions — a live feed, not a snapshot that’s stale by Friday.

Citation & share of voice

Who gets named, who gets cited, and how often it’s you versus the field — your true share of the conversation, charted over time so progress is undeniable.

Action engine

Data is only useful if it tells you what to do next. Ours turns every gap into a prioritised plan — what to fix, write and structure, ranked by the impact it’ll have on your visibility.

Engagement tiers

Pro. Max. Elite.

Three clearly-scoped altitudes for getting found — exact scope confirmed on your diagnostic call.

Pro Establish the signal

For businesses that need a credible, technically sound presence in both search and answer engines — the launchpad.

  • Full technical SEO foundation
  • Entity & schema architecture
  • AEO readiness audit
  • Core content optimisation
  • Monthly software reporting
Scoped to your goals Book a call
Elite Own the answers

For enterprises that intend to be the default answer in their category — the name AI reaches for first.

  • Everything in Max
  • Multi-market / multi-language — UK + EU from London and Valencia
  • Custom software dashboards & API access
  • Dedicated senior strategist
  • Board-level reporting
Scoped to your category Book a call
Proof — Case study, legal sector

E&L Legal: built to be found.

For this Liverpool firm of criminal and military defence solicitors, search wasn’t bolted on at the end — it was designed into the content, the code and the site structure from the first wireframe.

  • Every page mapped to the terms real clients search — service by service, offence by offence
  • Local focus tuned to Liverpool, Merseyside and urgent, high-intent searches
  • Hand-written titles and descriptions on every page, crafted to earn the click
  • Legal-service, local-business and FAQ schema reinforcing trust signals
  • A complete 301 redirect map so the old site’s ranking equity carried across — nothing lost in the move
  • Lean, fast, crawlable custom code search engines reward

Paired with a dedicated paid-search landing page built for one action, the result spoke for itself: enquiries from the first day the campaign went live, and a steady flow ever since.

Get found like this — book a call
Day oneThe conversion page produced enquiries from launch — no warm-up period.
Equity preservedEvery legacy URL routed to its most relevant new page during migration.
One discipline, every pageFocus keyword, supporting terms, purpose-written copy, matching schema — multiplied across the whole site.

Ask us the questionyour buyers are asking AI.

On the call we’ll put your market’s real questions to the major AI engines, live, and show you exactly where you’re missing, who’s being named instead of you, and how we’d close the gap. It’s the most revealing 30 minutes you’ll spend on your search visibility this year.

Book a call