E&L Legal: built to be found.
For this Liverpool firm of criminal and military defence solicitors, search wasn’t bolted on at the end — it was designed into the content, the code and the site structure from the first wireframe.
- Every page mapped to the terms real clients search — service by service, offence by offence
- Local focus tuned to Liverpool, Merseyside and urgent, high-intent searches
- Hand-written titles and descriptions on every page, crafted to earn the click
- Legal-service, local-business and FAQ schema reinforcing trust signals
- A complete 301 redirect map so the old site’s ranking equity carried across — nothing lost in the move
- Lean, fast, crawlable custom code search engines reward
Paired with a dedicated paid-search landing page built for one action, the result spoke for itself: enquiries from the first day the campaign went live, and a steady flow ever since.
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Day oneThe conversion page produced enquiries from launch — no warm-up period.
Equity preservedEvery legacy URL routed to its most relevant new page during migration.
One discipline, every pageFocus keyword, supporting terms, purpose-written copy, matching schema — multiplied across the whole site.